CCPA – Privacy Protection

In today’s world, it has become incredibly important that privacy is protected. Even though technology has evolved into a potent force that has completely altered the way everything is done, some concerns come with this technology. Mainly because everything on the internet is always looking for personal and sensitive information, there are possibilities that the information provided gets leaked, and the wrong people gain access to it. This privacy breach has been recurring globally, and it has become essential to stop it. Many applications and websites like Ethyca are working towards ensuring the safety and protection of customers’ sensitive information.

There have been many alterations on the local and global levels to amend rules and regulations regarding global privacy and protection of the people’s information. The most recent of which is introducing different acts that were designed and put forward to ensure protection for the people’s rights. The most prominent of this is the CCPA.

What is the CCPA?

The CCPA is an acronym for the California Consumer Privacy Act and was introduced to provide tight security and protection to the California state consumers concerning the information they provide to companies and websites alike over the internet. It is a state statute that is intended to promote and enhance the privacy protection of the people. The CCPA has introduced new regulations that will ensure protection and security at the maximum level. The most significant amendment is that the CCPA has made people aware of their rights. According to the CCPA, the average consumer and user of the internet have the right to know what kind of information is being asked from him or her. Secondly, the user has the right to know if the information provided has been amended or will be amended for any purpose soon. Lastly, the user can now opt-out of any sale if he/she is not comfortable providing the personal and sensitive information to the company or website.

Who does CCPA apply to?

CCPA does not apply to everyone. It must be noted that CCPA applies to a specific class of people. Amongst these are the companies that have annual gross revenue of at least 25 million dollars. Secondly, the CCPA will apply to the websites that ask for information in bulk. According to CCPA, the companies and sites that ask for information from 50,000 residents are applicable for CCPA compliance.

Moreover, the companies whose revenue is dependent upon the usage of the residents are applicable for CCPA. For instance, companies whose 50% of the annual revenue is generated from selling or using personal data of California residents are applicable for CCPA. The CCPA will have local implications and can effectively alter privacy rights, rules, and regulations globally.