Spoiler alert – it’s always changing. But as at the time of writing, an egg, with 53,684,178 likes, holds the record for the most liked photo on Instagram. It dethroned the photo of
Kylie Jenner announcing baby Stormi’s birth – which had 18 million likes – and Egg photo has only continued to garner more likes.
To be fair, the Instagram account was specifically set up to dethrone Kylie Jenner, and even though they had far fewer followers starting up, once they went viral, they were able to more than doubly defeat their goal. At 50 million likes, dethroning the egg photo seems like an insurmountable task (just as defeating Kylie’s 18 million likes must have seemed at the start), but someone will probably achieve that feat. So how exactly did “world record egg”, the marketers behind the seemingly perfect…