Trainers are a business that has a huge demand throughout the world. The global sports shoe market was analyzed to have a net worth of $58 billion in 2018, and this is expected to rise by 2024 to $88 billion. Despite the fact that a large number of other businesses have entered this market, it is still dominated by the few heavyweights. Nike and Adidas have been ruling the sports footwear industry for a long time now and have made it quite difficult for others to enter this market.
Competition is not only between the other competitors but there a war going on between Nike and Adidas. Each is trying to attract the most number of customers possible with the urge to be in supremacy over the other.